KUPA Wows at Cosmoprof 2025 with New Product Launches, Personalization & Celebration

ARTICLE BY KUPA | PUBLISHED IN 2025

Cosmoprof North America 2025 was the place to be, and KUPA made a bold statement once again! With a vibrant booth buzzing with excitement, the KUPA team proudly welcomed their valued distributors, sales reps, and industry partners to explore their latest innovations.

One of the show’s biggest highlights was the launch of KUPA’s sleek new KULR Countertop Displays. These eye-catching units are designed to showcase 40 palettes of vibrant color, offering an organized, visually appealing way to present the brand’s top-selling color collections. The stylish and functional displays were met with enthusiasm from partners eager to stock KUPA's new collection of 32 cream gels.

Another major draw was the reveal of the limited-edition Rose Gold MANIPro Passport NEXT e-file. With its luxurious metallic finish and powerful performance, the Rose Gold NEXT is slated for release in the third quarter of 2025 and already has fans counting the days.

Adding a personal touch to the experience, KUPA brought their new engraving machine to the show floor, offering visitors custom laser engraving on sleek black tumblers. As friends and partners stopped by the booth, they received tumblers personalized with their names, showcasing a new level of customization now available to customers. KUPA is proud to introduce handpiece personalization as an option when ordering a complete NEXT or HANA e-file, or when purchasing select handpieces alone.

“I love meeting up with our distributors and celebrating the past year’s successes and introducing all of our new innovations,” shared Richard Hurter, KUPA owner and nail industry veteran. Celebrating 41 years in the business, Richard also marked another personal milestone, his birthday, at the annual Viet concert at AYU Day Club at Resorts World, a tradition he looks forward to each year. “Having my team all together with our distributors and longtime friends is always a great time,” Richard added.

KUPA’s presence at Cosmoprof 2025 was a perfect blend of innovation, celebration, and connection once again proving why they're a leader in the professional nail market.