January 2, 2019
(Ozeretny Takes on New Role with Anaheim, CA-Based Brand Effective 01/02/2019)
Richard Hurter, president and CEO of Kupa Inc., has announced the addition of former Senior Marketing Manager of Entity Beauty, Reveal and Salt of the Earth to the Kupa Incorporated team.  Jonathan Ozeretny will be tasked with the role of Chief Operations Officer and will help Kupa expand its global presence as it benefits from his vast nail industry partnerships and expertise.  
According to Hurter, “Jonathan brings with him a wealth of knowledge in the creation and development of many industry brands, along with an enthusiasm and honest compassion for his fellow compatriots.  So I know with all certainty he will fit right in here and I really look forward to having Jonathan onboard as a leading member of the Kupa Team!”.
According to Elaine Watson, Executive Vice President of Kupa, “What an incredible start to the New Year to have Jonathan Ozeretny join the Kupa Family.  It couldn't have happened a moment too soon.  His wealth of knowledge in the beauty industry will fortify our operations and help us continue to expand the Kupa empire.  This is going to be an amazing year for Kupa.”
As Chief Operations Officer, Ozeretny will be responsible for all divisional operations focusing on strategy and development of all brand initiatives including new product creation, global sales, distribution and marketing strategy.  Ozeretny on his new position, “I have known Richard and Kupa since I started in this industry.  To say that I am impressed with how much Kupa has grown in the last 10 years is an understatement.  I am excited to be a part of this team and I am confident that, together, we will continue to innovate and expand the Kupa brand.”

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